No one disputes that leadership matters. We recognize good leadership firsthand when a leader we admire inspires, excites, engages, or even leaves us. Beyond our personal awareness, research has shown that the quality of leadership helps meet the expectations of investors, customers, and employees. While we can stipulate that leadership matters and that we know it when we encounter it, it is much more difficult to find the elusive answer to the simple question, "What makes an effective leader?"
In their forthcoming book Leadership Code, Dave Ulrich, Norm Smallwood, and Kate Sweetman, attempt to answer that question. In a brief and clear way, the authors synthesize existing scholarly and applied research on leadership to identify the essential rules that govern what all great leaders do.
In this video, Dave Ulrich introduces The Leadership Code and describes the Leadership Code model.
