Leadership: March 2008 Archives

Companies spend millions on leadership development - only to get lukewarm results. Why? They rely on leadership competency models that identify generic traits (vision, direction, energy) without a supportive and systemic leadership architecture. Then they try to find and build next-generation leaders who fit the model. Result? Vanilla managers and executives who aren't equipped to manage their firm's unique challenges.

There's a better way. Build a leadership brand: a shared identify among your organization's leaders that differentiates what they can do from what your rivals' leaders can do.

In this short video, Norm Smallwood introduced the concept of Leadership Brand and how it can elevate market value and sharpen your competitive edge.



Additional Resources

The ideas in this video are explored in-depth in the recent book "Leadership Brand" by Norm Smallwood and Dave Ulrich published by Harvard Business Press.

I would like to welcome you to The RBL Review, the online HR journal and community of The RBL Group. Our goal is to offer new ways of thinking about Strategic HR and Leadership in the public, private and nonprofit sectors. We aim to help HR people run their organizations more productively, more competitively, and more creatively.

Articles and short videos, provided by RBL Group consultants, offer practical ideas based on the Firm's experience with the world's largest companies and on proprietary research and close ties to academic institutions and research partners.

I hope you enjoy The RBL Review.


Dave Ulrich, Co-founder The RBL Group