Investing in Leadership Brand

Each year, organizations spend millions of dollars on leadership development. In some companies that money is well spent. In others, the investment is wasted. What is it that makes the difference? Why are some organizations in a continual fight to find the money and time for leadership development while others receive funding readily?

In this video, Mark Nyman discusses the value of starting with a leadership development architecture when investing in leadership.

	The ideas in this video are explored in-depth in the recent book Leadership Brand by Dave Ulrich and Norm Smallwood published by Harvard Business School Press.
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