Assessing Leaders Against Your Leadership Brand

Your firm has developed a leadership brand statement - a clear, simple statement of what you want your leaders to be known for, but how can you tell whether you and your fellow leaders at all levels are living up to it?

In this video segment, Norm Smallwood answers the questions: What is the secret to good assessment? What can we learn from those who do this well? And how do these general principles apply to assessment of leadership brand?.

	The ideas in this video are explored in-depth in the recent book Leadership Brand by Dave Ulrich and Norm Smallwood published by Harvard Business School Press.
	View Norm's video "Introduction to Leadership Brand"
	Learn how to create a statement of leadership brand