Six Steps of Building Branded Leadership

What are your leaders known for? Wal-Mart's brand - "everyday low prices" - is a household phrase. It's no coincidence, then, that Wal-Mart's leaders are known for relentlessly managing the company's costs. Or take Apple, Inc. - known for innovation and sleek design. Similarly, Apple's leaders are recognized for creative thinking that produces leading-edge products and services.

In this short video, Norm Smallwood discusses the six crucial steps for building branded leadership in your organization.

	The ideas in this video are explored in-depth in the recent book "Leadership Brand" by Norm Smallwood and Dave Ulrich published by Harvard Business Press.
	View norm's video "Introduction to Leadership Brand"