Companies spend millions on leadership development - only to get lukewarm results. Why? They rely on leadership competency models that identify generic traits (vision, direction, energy) without a supportive and systemic leadership architecture. Then they try to find and build next-generation leaders who fit the model. Result? Vanilla managers and executives who aren't equipped to manage their firm's unique challenges.
There's a better way. Build a leadership brand: a shared identify among your organization's leaders that differentiates what they can do from what your rivals' leaders can do.
In this short video, Norm Smallwood introduced the concept of Leadership Brand and how it can elevate market value and sharpen your competitive edge.
There's a better way. Build a leadership brand: a shared identify among your organization's leaders that differentiates what they can do from what your rivals' leaders can do.
In this short video, Norm Smallwood introduced the concept of Leadership Brand and how it can elevate market value and sharpen your competitive edge.
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