Videos: October 2008 Archives

All companies must understand and respond to the needs of their customers if they are to be successful. HR professionals are ideally positioned to build that capability by bringing customer information into the firm, disseminating that information throughout the firm, and using that information as the basis for integrating and coordinating the activities of their organization.

In this video, Wayne Brockbank describes the role of HR in developing a "Customer Connectivity" capability within the organization and provides examples of HR organizations that have achieved success in this area.

	HR's role as a "Strategic Architect" is discussed in the recent book HR Competencies (Ulrich, Brockbank, Johnson, Sandholtz and Younger) Click to learn more.
	View videos on each of the organization capabilities.

No one disputes that leadership matters. We recognize good leadership firsthand when a leader we admire inspires, excites, engages, or even leaves us. Beyond our personal awareness, research has shown that the quality of leadership helps meet the expectations of investors, customers, and employees. While we can stipulate that leadership matters and that we know it when we encounter it, it is much more difficult to find the elusive answer to the simple question, "What makes an effective leader?"

In their forthcoming book Leadership Code, Dave Ulrich, Norm Smallwood, and Kate Sweetman, attempt to answer that question. In a brief and clear way, the authors synthesize existing scholarly and applied research on leadership to identify the essential rules that govern what all great leaders do.

In this video, Dave Ulrich introduces The Leadership Code and describes the Leadership Code model.

	Pre-order Leadership Code before Nov 30, 2008 and get a free Leadership Code self-assessment, plus access to the author videos and online tools. Visit www.LeadershipCodeBook.com/offer to find out how.
	Learn more about The Leadership Code. Visit www.LeadershipCodeBook.com and download an excerpt from Chapter One.