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All companies must understand and respond to the needs of their customers if they are to be successful. HR professionals are ideally positioned to build that capability by bringing customer information into the firm, disseminating that information throughout the firm, and using that information as the basis for integrating and coordinating the activities of their organization.

In this video, Wayne Brockbank describes the role of HR in developing a "Customer Connectivity" capability within the organization and provides examples of HR organizations that have achieved success in this area.

	HR's role as a "Strategic Architect" is discussed in the recent book HR Competencies (Ulrich, Brockbank, Johnson, Sandholtz and Younger) Click to learn more.
	View videos on each of the organization capabilities.

No one disputes that leadership matters. We recognize good leadership firsthand when a leader we admire inspires, excites, engages, or even leaves us. Beyond our personal awareness, research has shown that the quality of leadership helps meet the expectations of investors, customers, and employees. While we can stipulate that leadership matters and that we know it when we encounter it, it is much more difficult to find the elusive answer to the simple question, "What makes an effective leader?"

In their forthcoming book Leadership Code, Dave Ulrich, Norm Smallwood, and Kate Sweetman, attempt to answer that question. In a brief and clear way, the authors synthesize existing scholarly and applied research on leadership to identify the essential rules that govern what all great leaders do.

In this video, Dave Ulrich introduces The Leadership Code and describes the Leadership Code model.

	Pre-order Leadership Code before Nov 30, 2008 and get a free Leadership Code self-assessment, plus access to the author videos and online tools. Visit www.LeadershipCodeBook.com/offer to find out how.
	Learn more about The Leadership Code. Visit www.LeadershipCodeBook.com and download an excerpt from Chapter One.

As global trade continues to increase sharply, general managers and HR professionals must understand what is required to do business in emerging economies. In this video, Wayne Brockbank talks about two key questions that global organizations must consider: First, what are the basic requirements of doing business in emerging markets? Second, how do we leverage these countries as sources of competitive advantage? (8 min)

What knowledge and abilities distinguish successful HR professionals? Learn about the six competencies identified in the largest study of global HR competenices in HR Competencies by Dave Ulrich, Wayne Brockbank, Jon Younger, Kurt Sandholtz, and Dani Johnson.

Organizations merge, make acquisitions, or simply reorganize in an effort to make the whole better than the sum of the individual parts. In organizations, we refer to this capability as "collaboration." Companies that succeed over time learn to collaborate well.

In this video Dave Ulrich discusses the two parts of the collaboration capability: Managing for Efficiency and Managing for Leverage.

	Collaboration as an organization capability is discussed in-depth in the book, How Leaders Build Value by Dave Ulrich and Norm Smallwood.
	View videos on each of the organization capabilities.

Each year, organizations spend millions of dollars on leadership development. In some companies that money is well spent. In others, the investment is wasted. What is it that makes the difference? Why are some organizations in a continual fight to find the money and time for leadership development while others receive funding readily?

In this video, Mark Nyman discusses the value of starting with a leadership development architecture when investing in leadership.

	The ideas in this video are explored in-depth in the recent book Leadership Brand by Dave Ulrich and Norm Smallwood published by Harvard Business School Press.
	View other videos on "Leadership Brand"

As we talk to senior business leaders, one thing we find in common is that most leaders wish they had more alignment in their organization. Alignment means having all people, systems, and processes taking the organization in the same direction. When alignment occurs, we say that an organization has the organizational capability of "Strategic Unity."

In this video, Mark Nyman discusses the first half of the Strategic Unity capability - the clarification of the corporate organization strategy. He describes how to answer questions like: "How many businesses do we have" - "What are the relationships between those businesses" - "What is the role between the corporate office and individual business units?"

	Strategic Unity as an organization capability is discussed in-depth in the book, How Leaders Build Value by Dave Ulrich and Norm Smallwood.
	View videos on each of the organization capabilities.