Your firm has developed a leadership brand statement - a clear, simple statement of what you want your leaders to be known for, but how can you tell whether you and your fellow leaders at all levels are living up to it?
In this video segment, Norm Smallwood answers the questions: What is the secret to good assessment? What can we learn from those who do this well? And how do these general principles apply to assessment of leadership brand?.
If you are a leader or an individual responsible for developing leadership in a company and your senior leaders "get it" - they not only say leadership matters, they invest personal and corporate resources to make it happen - our online assessment will confirm the work you have done. But if you're dealing with a commitment to leadership that is only a thin veneer, you can use the arguments in this assessment to help build the case for investing in Leadership.
CLICK HERE, or on the graphic above, to take the online assessment now.
Additional Resources
 
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The Leadership Business Case Audit was first published in the recent book "Leadership Brand" by Norm Smallwood and Dave Ulrich published by Harvard Business Press.
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View norm's video "Making the Case for Leadership" |