Some executives just don't get it. They may say they believe in leadership, but they don't act like it. When times are good, they invest in leadership and proclaim themselves good corporate citizens, but in rough times, leadership investments are one of the first budgets they cut. What they really need is to understand how an investment in leadership will help them reach their own goals and their company's strategies--and how lack of leadership inhibits growth and confidence and diminishes value.
Building on last month's topic, "Six Steps to Building Branded Leadership", Norm Smallwood explains why leadership matters, and how you can demonstrate the value that leadership brand creates.